ADVERTISMENT
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Advertising

Whatever your online advertising needs might be, there’s a solution for your business. Not ready to spend any money yet? Start with an organic social media or SEO advertising strategy.

If you’re ready to take ad spend to the next level, try one of these types of online advertising: PPC, display ads, remarketing, SEM, paid social media ads or video ads.

Each business has its own niche, and finding the one(s) to fit can bring in the desired audience for growth.

Objectives Of Advertising

There are 3 main objectives of advertising. These are

To Inform

Advertisements are used to increase brand awareness and brand exposure in the target market. Informing potential customers about the brand and its products is the first step towards attaining business goals.

To Persuade

Persuading customers to perform a particular task is a prominent objective of advertising. The tasks may involve buying or trying the products and services offered, to form a brand image, develop a favourable attitude towards the brand etc.

To Remind

Another objective of advertising is to reinforce the brand message and to reassure the existing and potential customers about the brand vision. Advertising helps the brand to maintain top of mind awareness and to avoid competitors stealing the customers. This also helps in the word of mouth marketing.

Other objectives of advertising are subsets of these three objectives.
These subsets are:

  • Brand Building
  • Increasing Sales
  • Creating Demand
  • Engagement
  • Expanding Customer Base
  • Changing Customers’ attitudes, etc.

Importance Of Advertising

To The Customers

  • Convenience: Targeted informative advertisements make the customer’s decision making process easier as they get to know what suits their requirements and budget.

  • Awareness: Advertising educates the customers about different products available in the market and their features. This knowledge helps customers compare different products and choose the best product for them.

  • Better Quality: Only brands advertise themselves and their products. There are no advertisements for unbranded products. This ensures better quality to the customers as no brand wants to waste money on false advertising.

To The Business

  • Awareness:Advertising increases the brand and product awareness among the people belonging to the target market.
  • Brand Image: Clever advertising helps the business to form the desired brand imageand brand personality in the minds of the customers.
  • Product Differentiation: Advertising helps the business to differentiate its product from those of competitors’ and communicate its features and advantages to the target audience.
  • Increases Goodwill: Advertising reiterates brand vision and increases the goodwill of the brand among its customers.
  • Value For Money: Advertising delivers the message to a wide audience and tends to be value for money when compared to other elements of the promotion mix.

Advantages Of Advertising

    • Reduces Per-Unit Cost:  The wide appeal of advertisements increases the demand for the product which benefits the organization as it capitalizes on the economies of scale.
    • Helps In Brand Building:  Advertisements work effectively in brand building. Brands who advertise are preferred over those which doesn’t.
    • Helps In Launching New Product: Launching a new product is easy when it is backed by an advertisement.
    • Boosts Up Existing Customers’ Confidence In The Brand: Advertisements boosts up existing customers’ confidence in the brand as they get a feeling of pride when they see an advertisement of the product or the brand they use.
    • Helps In Reducing Customer Turnover: Strategic advertisements for new offers and better service helps reduce customer turnover.
    • Attracts New Customers: Attractive advertisements help the brand in gaining new customers and expanding the business.
    • Educates The Customers: Advertisements inform the customers about different products existing in the market and also educates them in what they should look for in an apt product.

8 Types of Online Advertising You Need to Know

1. Display Advertising

Display advertising is a type of online paid advertising, typically using images and text. The most popular forms of display ads are banners, landing pages (LP’s) and popups. Display ads differ from other ads because they do not show up in search results.

Most commonly, display ads are found on websites and blogs to redirect user’s attention to the company’s product. Working together with remarketing, display ads can have great success. According to Digital Information World, “website visitors who are retargeted with display ads are70% more likely to converton your website.”

2. Search Engine Marketing & Optimization (SEM) & (SEO)

SEM and SEO are two types of online advertising that promote content and increase visibility through searches.

  • SEM: Instead of paying for the actual ad, advertising pay each time users click on the ad to their website. Businesses benefit by gaining specific information about their market.
  • SEO: To gain a higher rank in search engine results, advertisers use various SEO tactics, such as linking, targeting keywords and meta descriptions and creating high level content that other sites will link to. While SEM is a paid strategy, SEO is organic, making it a sought out type of online advertising.

3. Social Media

There’s no doubt that social media advertising just keeps growing and growing each year. Consider these numbers: There are 1.65 billion active mobile social accounts globally with 1 million new active mobile social users added every day. According to the Hootsuite social media advertising statistics, social media advertising budgets have doubled, worldwide, from $16 billion to $31 billion in the past 2 years alone.

The two types of social media online advertising are organic, an online word-of-mouth technique, and paid. Placing paid ads, promoted posts or sponsored stories are a popular way to reach more of the demographic of the company, without paying a bundle. As you can see from the chart below, Facebook and Twitter are the most popular social media platforms for companies to reach potential new customers with LinkedIn a popular avenue for B2B sales.

4. Native Advertising

Have you ever noticed those sponsored ads at the bottom of blog or FB posts? They can be “other recommended readings” or “other people liked” with suggested examples for users to click on. This is native advertising.

5. Pay Per Click (PPC)

Pay per click (PPC) ads explain their concept right in the name. These are ads that advertisers only pay for when a user clicks on them, which contributes to the strength of PPC as a tool. If the ad was seen by 100 people and only 1 person clicked the ad, the cost of the ad revolves solely around the 1 who clicked. PPC ads are usually text, with a small image if at all. Keep in mind that 64.6% of people click on Google ads when they are looking to buy an item online.

6. Remarketing

Remarketing (or retargeting) is a type of online advertising that does exactly what it says it does. This cookie-based technology literally followers the user around the internet, in order to remarket him/her again. Statistics show that only 2% of web traffic converts on the first visit, which means 98% of users leave without converting right away. These users are targeted once they leave the website by then seeing subtle hints (ads), reminding them about their previous interest. Here’s how the code works:

7. Affiliate Marketing

Affiliate marketing is promoting a company’s product while earning a commission for each sale that was made. It’s essentially a 3-party advertising agreement between the advertiser, publisher and consumer. It’s widely adopted with bloggers who have large numbers of followers and are looking to gain passive income.

8. Video Ads

Video ads are growing in popularity, especially with the younger generation of consumers. BI Intelligence reported that digital video will reach nearly $5 billion in ad revenue and with the highest average click-through rate, 1.84%, of any digital format (2016). And the stats don’t lie. 55% of consumers view videos in their entirety while 43% want to see more video content from markets.

What is Advertising?

Advertising is a marketing tactic involving paying for space to promote a product, service, or cause. The actual promotional messages are called advertisements, or ads for short. The goal of advertising is to reach people most likely to be willing to pay for a company’s products or services and entice them to buy.

 

Objectives Of Advertising

There are 3 main objectives of advertising. These are:

To Inform

Advertisements are used to increase brand awareness and brand exposure in the target market. Informing potential customers about the brand and its products is the first step towards attaining business goals.

To Persuade

Persuading customers to perform a particular task is a prominent objective of advertising. The tasks may involve buying or trying the products and services offered, to form a brand image, develop a favourable attitude towards the brand etc.

To Remind

Another objective of advertising is to reinforce the brand message and to reassure the existing and potential customers about the brand vision. Advertising helps the brand to maintain top of mind awareness and to avoid competitors stealing the customers. This also helps in the word of mouth marketing.

Other objectives of advertising are subsets of these three objectives. These subsets are:

  • Brand Building

  • Increasing Sales

  • Creating Demand

  • Engagement

  • Expanding Customer Base

  • Changing Customers’ attitudes, etc.

Importance Of Advertising

To The Customers

  • Convenience: Targeted informative advertisements make the customer’s decision making process easier as they get to know what suits their requirements and budget.

  • Awareness: Advertising educates the customers about different products available in the market and their features. This knowledge helps customers compare different products and choose the best product for them.

  • Better Quality: Only brands advertise themselves and their products. There are no advertisements for unbranded products. This ensures better quality to the customers as no brand wants to waste money on false advertising.

To The Business

  • Awareness:Advertising increases the brand and product awareness among the people belonging to the target market.

  • Brand Image: Clever advertising helps the business to form the desired brand imageand brand personality in the minds of the customers.

  • Product Differentiation: Advertising helps the business to differentiate its product from those of competitors’ and communicate its features and advantages to the target audience.

  • Increases Goodwill: Advertising reiterates brand vision and increases the goodwill of the brand among its customers.

  • Value For Money: Advertising delivers the message to a wide audience and tends to be value for money when compared to other elements of the promotion mix.

Advantages Of Advertising

  • Reduces Per-Unit Cost: The wide appeal of advertisements increases the demand for the product which benefits the organization as it capitalizes on the economies of scale.

  • Helps In Brand Building: Advertisements work effectively in brand building. Brands who advertise are preferred over those which doesn’t.

  • Helps In Launching New Product:Launching a new product is easy when it is backed by an advertisement.

  • Boosts Up Existing Customers’ Confidence In The Brand:Advertisements boosts up existing customers’ confidence in the brand as they get a feeling of pride when they see an advertisement of the product or the brand they use.

  • Helps In Reducing Customer Turnover:Strategic advertisements for new offers and better service helps reduce customer turnover.

  • Attracts New Customers:Attractive advertisements help the brand in gaining new customers and expanding the business.

  • Educates The Customers:Advertisements inform the customers about different products existing in the market and also educates them in what they should look for in an apt product.